#4: You Can Backdate Your Posts
You can schedule things in the past. I’m not sure why you would want to use the backdating feature other than to fill out your Timeline a bit. But if you have a significant event that you want to post about in the past, I recommend a milestone post instead.
The interesting thing about backdating is that the post does go out into people’s news feed immediately and then is shown at the appropriate place on your Timeline.
The backdated post goes out immediately into the news feed with a note about when it was added into the Timeline.
#5: Scheduled Posts Won’t be Automatically Tweeted
If you have linked your Twitter account to your Facebook page by setting up www.Facebook.com/Twitter so that everything you post on Facebook gets tweeted (yes, we know that it’s not always a great idea but sometimes it isn’t terrible), be aware that your scheduled posts won’t go out to Twitter.
So if you rely on your Facebook page to supplement your tweets and you move to more scheduled posts, you will have to schedule your tweets with a different tool.
#6: Scheduling Posts Can Bring about More Engagement
What can you expect when you schedule posts? It depends on your baseline right now with your Facebook page—how often you are posting, how engaged your audience is, what you are posting and other factors.
One thing that scheduling can do for you is allow you to post more regularly and increase your posting without spending all day on your Facebook page.
Randi Thompson of How to Market Your Horse Business (and an active member of our Social Networking Clubs) tried an experiment where she upped the number of posts by using scheduled posts on two of her pages.
On her How to Market Your Horse Business page, she went from posting 3 times a day to posting every 3 hours and 5 times a day. Then she had another page, Horse and Rider Awareness, where she was not posting regularly at all. She tried scheduling 3 quality posts per day. Here are her results over a 5-day period.
Using Scheduled posts to increase post frequency helped increase engagement.
Now of course this is not a comprehensive study. And this could be done without scheduling posts. But the point is that scheduled posts can make things easier for you so you can batch your work, know that things are being posted at the times you want and you can get on with other parts of your business. I encourage you to try some experiments with scheduled posts on your page and see how things work for you.
And again, make sure you circle back to these posts to follow up on comments!
原创文章，作者：jessegold，如若转载，请注明出处：https://www.hero4u.cn/blog/2012/08/8-tips-for-using-facebook-scheduled-posts/
